GSM :Tailored Strategies for Dealership Success

Today’s automotive consumers are empowered, informed and deeply connected, actively shaping their own journeys and raising the bar for dealer interactions. With elevated expectations and the use of multiple channels, dealerships have an extraordinary opportunity to engage customers at every touchpoint—from initial research to ongoing service.

GSM stands out as a leading force in automotive marketing, dedicated to empowering dealerships to thrive in this dynamic landscape. For over three decades, the company has offered a comprehensive suite of digital and direct marketing solutions tailored to meet the distinct needs of manufacturers, regional offices, dealer groups and individual dealerships. Combining customized strategies with deep data insights, it enables dealerships to forge strong connections with clients, boost sales and succeed in a competitive marketplace.

An extensive suite of services can make all the difference in the current automotive marketing landscape. GSM’s multifaceted approach enhances client engagement and equips automotive brands to navigate industry challenges effectively.

The digital marketing platform, powered by Audience IQ, enhances consumer experiences through real-time personalization and seamless omnichannel strategies.

Key features such as targeted advertising, cross-device retargeting and location-based marketing empower dealerships to connect effectively with inmarket buyers.

A notable example of GSM’s impact is its partnership with Toyota of Rockwall, which initially struggled to attract quality website traffic and convert leads. Optimizing their digital advertising strategy with GSM, the dealership achieved increased web traffic and vehicle detail page views, all while staying within budget. This success stemmed from a customized omnichannel approach that utilized programmatic bidding and behavioral targeting, leading to significant reductions in cost-per-click and cost-per-lead ratios.

GSM's commitment to effective communication is further demonstrated through its direct marketing program, which strengthens relationships via direct mail, email campaigns and live outreach. The atom lifecycle marketing platform plays a crucial role in fostering long-term customer loyalty, with automated messaging crafted for each stage of the buyer experience.

Recognizing that 77 percent of consumers prefer email promotions, Toyota of Rockwall collaborated with GSM to implement atom-managed, on-demand email campaigns. These monthly emails, featuring service reminders and relevant offers, resulted in significant improvements in client retention and vehicle sales, showcasing GSM's effectiveness in a competitive landscape.

At the core of GSM’s offerings is a corporate management team composed of skilled account directors, managers and data analysts. This expertise ensures that clients receive exceptional service suited to their distinct needs. Regional clients benefit from regular consultations with senior management, while individual dealers receive dedicated support from account executives backed by a robust in-house team. This structure streamlines the implementation of marketing programs across all tiers of the automotive industry.

Addressing client needs throughout their experience—from initial research to post-purchase follow-ups—GSM empowers dealerships to foster loyalty and drive sales. The team embodies a collaborative spirit, drawing on three decades of expertise to deliver customized marketing solutions that allow clients to focus on broader business goals while cultivating lasting relationships.

The evolving marketplace demands innovation and personalized service for dealerships to achieve long-term success. Partnering with GSM enables automotive brands to enhance consumer engagement and stay agile in the face of emerging challenges. This collaboration paves the way for sustainable growth and responsiveness to ever-changing market demands.