Imagry

How does Imagry enable autonomous driving without HD maps or additional sensors?

Imagry is an AI-based autonomous driving software provider that builds a full end-to-end stack, covering perception, motion planning and control, for passenger vehicles, shuttles, and buses. It has been driving on public roads since 2019 without HD maps, LiDAR or radar, using a camera-only approach.

“We are the only player that provides end-to-end autonomous driving solutions for both passenger vehicles and buses in Europe, Japan and the U.S.,” says Eran Ofir, CEO.

Most autonomous systems rely on HD maps and operate inside tightly defined geofenced areas. Imagry is HD mapless, meaning the vehicle does not need a pre-prepared HD map. Instead, it builds a live understanding of the road as it drives, similar to how a human navigates unfamiliar streets.

The Software Architecture Behind Mapless Autonomy

What software architecture allows Imagry to build real-time road understanding using cameras?

Imagry removes complexity at the sensor layer by relying only on cameras. Its perception is modular, with multiple neural networks focused on elements such as traffic lights signs, pedestrians’ lanes, bikes and parked vehicles. Each network is trained on very large image datasets, based on hundreds of millions of images passing through.

Together, these networks create a real time view with 360-degree coverage and up to 300 meters of range while driving. That same multi network perception setup also shapes how Imagry trains and validates the system. It uses a supervised learning loop where automated annotation is supported by human review, making safety behavior clearer to test and more straightforward to govern in physical AI.

A second commercial differentiator is hardware agnosticism, positioned as an enabler for OEM adoption. Many autonomous driving stacks are tightly coupled to specific hardware sets, while Imagry is designed to work across multiple hardware platforms. The practical OEM unlock is cross segment deployment, meaning one software stack can run across an OEM product line from entry level to premium vehicles even when those segments ship with different compute configurations.

Bus Led Validation and Commercial Positioning

Why are autonomous buses central to Imagry’s commercial validation and deployment strategy?

Autonomous buses are the main business for the company and the primary commercial focus with regulators and public transportation operators.

Buses raise the bar for autonomy because the risk profile is higher and operational constraints are tighter. Remote driving is not permitted for autonomous buses. Imagry claims the system continuously monitors the road in all directions and reacts in under 100 milliseconds, compared to roughly 330 milliseconds for a trained human driver.

Deployment of a fully autonomous solution is phased. Initially, a safety driver sits behind the wheel, onboarding passengers on mixed traffic roads. The system must complete in certain markets 100,000 autonomous kilometers on the defined route and submit results to local transport authorities before receiving approval to remove the safety driver and become fully autonomous (L4).

Imagry anchors credibility in formal validation, including passing the European NCAP (designed originally for passenger vehicles) with its autonomous buses. The test covers 90 scenarios at speeds of 30 to 60 km per hour with a required perfect score (i.e., zero failures). The company also highlights UNR 155 cybersecurity compliance in Europe as a gating milestone for passenger operations and states it was the first to meet this protocol, which is expected to be required in more markets globally.

To date, Imagry integrates with five different bus manufacturers and delivers pre-integrated autonomous buses to public transportation operators. Deployments include projects in Japan, Germany and Israel, with expansion planned in 2026 into the U.S.

Expansion Into Passenger Mobility and Unit Economics

How is Imagry expanding from autonomous buses into passenger mobility fleets?

Imagry is scaling beyond buses into roboshuttle deployments (fixed route multi-passenger transport based on car sharing fleets). It has signed an agreement to provide 50 L4 driverless passenger vehicles in Europe by early 2027.

The program is structured as a commercial deployment with defined delivery commitments and fleet integration. The autonomy-ready vehicle package is priced at approximately USD 80,000, with a target to remain below USD 100,000 by mid-2027 to support scalable fleet adoption.

As deployments expand across buses and passenger vehicles, the emphasis remains on architecture, safety validation and disciplined commercial execution across regulated markets.