Imagry
Eran Ofir, Imagry | Auto Tech Outlook | Top Mapless AI-Based Autonomous Driving SoftwareEran Ofir, CEO
How does Imagry enable autonomous driving without HD maps or additional sensors?

Imagry is an AI-based autonomous driving software provider that builds a full end-to-end stack, covering perception, motion planning and control, for passenger vehicles, shuttles, and buses. It has been driving on public roads since 2019 without HD maps, LiDAR or radar, using a camera-only approach.

“We are the only player that provides end-to-end autonomous driving solutions for both passenger vehicles and buses in Europe, Japan and the U.S.,” says Eran Ofir, CEO.

Most autonomous systems rely on HD maps and operate inside tightly defined geofenced areas. Imagry is HD mapless, meaning the vehicle does not need a pre-prepared HD map. Instead, it builds a live understanding of the road as it drives, similar to how a human navigates unfamiliar streets.

The Software Architecture Behind Mapless Autonomy

What software architecture allows Imagry to build real-time road understanding using cameras?

Imagry removes complexity at the sensor layer by relying only on cameras. Its perception is modular, with multiple neural networks focused on elements such as traffic lights signs, pedestrians’ lanes, bikes and parked vehicles. Each network is trained on very large image datasets, based on hundreds of millions of images passing through.

Together, these networks create a real time view with 360-degree coverage and up to 300 meters of range while driving. That same multi network perception setup also shapes how Imagry trains and validates the system. It uses a supervised learning loop where automated annotation is supported by human review, making safety behavior clearer to test and more straightforward to govern in physical AI.

A second commercial differentiator is hardware agnosticism, positioned as an enabler for OEM adoption. Many autonomous driving stacks are tightly coupled to specific hardware sets, while Imagry is designed to work across multiple hardware platforms. The practical OEM unlock is cross segment deployment, meaning one software stack can run across an OEM product line from entry level to premium vehicles even when those segments ship with different compute configurations.
Bus Led Validation and Commercial Positioning

Why are autonomous buses central to Imagry’s commercial validation and deployment strategy?

Autonomous buses are the main business for the company and the primary commercial focus with regulators and public transportation operators.
  • We are the only player that provides end-to-end autonomous driving solutions for both passenger vehicles and buses in Europe, Japan and the U.S.


Buses raise the bar for autonomy because the risk profile is higher and operational constraints are tighter. Remote driving is not permitted for autonomous buses. Imagry claims the system continuously monitors the road in all directions and reacts in under 100 milliseconds, compared to roughly 330 milliseconds for a trained human driver.

Deployment of a fully autonomous solution is phased. Initially, a safety driver sits behind the wheel, onboarding passengers on mixed traffic roads. The system must complete in certain markets 100,000 autonomous kilometers on the defined route and submit results to local transport authorities before receiving approval to remove the safety driver and become fully autonomous (L4).

Imagry anchors credibility in formal validation, including passing the European NCAP (designed originally for passenger vehicles) with its autonomous buses. The test covers 90 scenarios at speeds of 30 to 60 km per hour with a required perfect score (i.e., zero failures). The company also highlights UNR 155 cybersecurity compliance in Europe as a gating milestone for passenger operations and states it was the first to meet this protocol, which is expected to be required in more markets globally.

To date, Imagry integrates with five different bus manufacturers and delivers pre-integrated autonomous buses to public transportation operators. Deployments include projects in Japan, Germany and Israel, with expansion planned in 2026 into the U.S.

Expansion Into Passenger Mobility and Unit Economics

How is Imagry expanding from autonomous buses into passenger mobility fleets?

Imagry is scaling beyond buses into roboshuttle deployments (fixed route multi-passenger transport based on car sharing fleets). It has signed an agreement to provide 50 L4 driverless passenger vehicles in Europe by early 2027.

The program is structured as a commercial deployment with defined delivery commitments and fleet integration. The autonomy-ready vehicle package is priced at approximately USD 80,000, with a target to remain below USD 100,000 by mid-2027 to support scalable fleet adoption.

As deployments expand across buses and passenger vehicles, the emphasis remains on architecture, safety validation and disciplined commercial execution across regulated markets.

Deep Dive

Mapless Autonomy Moves Autonomous Driving Toward Scalable Deployment

Autonomous driving has advanced rapidly over the past decade, yet large-scale deployment still confronts a persistent gap between controlled demonstrations and everyday transportation. Executives responsible for autonomous driving platforms now face a central question: which software architectures can move beyond limited pilots and operate reliably across diverse real-world environments. The answer increasingly depends on how systems interpret surroundings, how they scale economically across vehicle platforms and how regulators assess safety when software begins to replace the human driver. Many early autonomous programs relied on dense sensor stacks and pre-built high-definition maps. That approach produced impressive demonstrations yet introduced practical limitations. Maintaining detailed maps requires constant updates, restricting deployment to carefully defined geographic zones. Sensor configurations combining LiDAR, radar and cameras raise cost and integration complexity for vehicle manufacturers. Each change in hardware configuration often forces a redesign of the driving software, creating friction for original equipment manufacturers managing multiple vehicle tiers across their product portfolios. Executives evaluating autonomous driving platforms therefore look for solutions that interpret the road environment directly rather than depend on static mapping layers. Camera-based perception has gained attention because visual data allows software to recognize traffic signals, lane markings, pedestrians and vehicles in ways that mirror human driving behavior. Systems trained on large volumes of visual data can classify and track objects while constructing a dynamic representation of the surrounding roadway. When this interpretation occurs continuously and at low latency, the vehicle gains the ability to respond quickly to changes in traffic conditions, a critical factor for safety and passenger trust. Another shift shaping the market involves software portability. Automakers operate product lines spanning entrylevel vehicles through premium models, each using different computing platforms and sensor configurations. Software that requires dedicated hardware creates friction for manufacturers attempting to deploy autonomy across multiple vehicle segments. A platform capable of running on different chipsets or computing architectures allows manufacturers to introduce autonomous capabilities more gradually across their fleets while maintaining a single development framework. Regulatory scrutiny also plays an expanding role in autonomous vehicle adoption. Public transportation authorities and national regulators demand evidence that automated systems meet stringent safety benchmarks before they can operate without human oversight. Testing regimes evaluate how vehicles react to unexpected obstacles, dynamic traffic situations and complex urban conditions. Autonomous platforms therefore require architectures that regulators can examine and validate, including traceable training methods and verifiable safety outcomes. Supervised training models, where human analysts review system decisions during development, offer one pathway toward demonstrating accountability and behavioral consistency. These factors collectively shape how industry leaders evaluate autonomous driving software in 2026. Platforms capable of interpreting road environments directly, adapting to diverse hardware environments and satisfying regulatory scrutiny offer a clearer path toward widespread deployment. Scalability across vehicle types and geographic regions becomes less a question of infrastructure preparation and more a function of software intelligence. Within this landscape, Imagry has emerged as a notable contender in mapless autonomous driving software. Its platform uses a camera-based perception approach that interprets the environment in real time rather than relying on pre-generated high-definition maps. The system constructs a three-dimensional view of surrounding traffic while processing objects, signals and road features through multiple specialized neural networks trained on extensive image datasets. Imagry’s software stack spans perception, motion planning and vehicle control while remaining independent of specific hardware platforms, allowing automakers to deploy the same driving software across different chipsets and vehicle segments. The company has demonstrated the platform across passenger vehicles and autonomous buses operating in several international markets, including deployments with public transportation operators. Certification milestones such as European autonomous bus safety tests further position the platform for regulated environments where reliability standards exceed those of typical robotaxi programs. These attributes place Imagry among the most compelling options for organizations pursuing scalable, mapless autonomous mobility. ...Read more
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Imagry

Company
Imagry

Management
Eran Ofir, CEO

Description
Imagry develops a full AI-based autonomous driving software stack for passenger vehicles and buses, covering perception, motion planning and control. Its mapless, vision-only approach builds real-time situational understanding without HD maps, LiDAR or Radar. Proven on public roads since 2019, Imagry’s autonomous driving solutions combine safety validation, cybersecurity compliance and scalable fleet economics.